Build – Grow – Monetize – Expand SystemTM for Entrepreneurs
You’re here because you have a burning desire to build something of your own. To forge your own future. To escape the 9-5 drudgery and run your own business.
But…how do you do it? What’s the best idea, platform, tool? How will you reach your target audience…and who exactly is it? What do you really need to be successful, and which just give you vanity metrics?
If only there were a roadmap to walk you through it step by step…
Now there is.
I leveraged my 20+ years of marketing & comms experience for global companies (including as the global head of marketing), my history of working in startups, and my 10+ marketing certifications to create a clear framework for developing – and monetizing – your online business.
It’s called the Build – Grow – Monetize – Expand SystemTM:
The 4 – Step Framework
Build – the crucial first steps of validating your idea, developing your brand identity, and doing a deep dive into your target customer.
Grow is a big one. It guides you through checking where your target customer is spending their time including a health check. It then goes through developing your product and the 4Ps – product, price, promotion, and place, as well as building your platforms. This is also where you’ll learn how to create and launch your product or service, market it, and monetize it among your target audience.
Sell is where you’ll learn how to create your strategy, objectives, and tactics that will grow you to where you want to get. It guides you to develop a marketing strategy and figure out which tactics will work best for your brand (across Paid, Earned, Shared, and Owned media). We’ll provide you with an extensive menu of tactics, but it’s all going to come down to what will resonate with your target customer (hence the importance of the build phase).
Expand guides you through taking your business to the next level. It covers setting goals & measurements that are easy to find, developing your budget, finding additional methods of monetization, and iterating & experimenting to maximize your impact.
Don’t Take Our Word for It…
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“Danielle possess a deep understanding of integrated marketing across multiple platforms, a proven ability to lead and elevate teams to success and consistently delivered above expectations.
Mark Harris
Director, Mosaic Marketing, Cineplex
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Danielle is able to think big and then dive deep, equally comfortable with planning and execution. She builds relationships with colleagues, stakeholders and clients and gets things done.
Nakisha Reyes-Grange
Director, Microsoft
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There is no detail too small, and no challenge too big for Danielle. She asks the questions everyone else should ask and makes sure that all the bases and angles are covered when big decisions must be made and action must be taken.
Soroush Rahimian
Program Manager, Vega
You Don’t Have to Figure it out From Scratch
Ultimately, the Build – Grow – Sell – Expand SystemTM for entrepreneurs provides you with a proven roadmap to guide you every step of the way and take away the unknown of building your own online business.
Dive in to the learning articles in the Build, Grow, Sell, and Expand sections now, or get in touch at [email protected] or by the form below.
We offer free 1-hour intro calls, to learn about your concept and how we could bring it to life.
