Using Communication & Marketing to Grow Effective Altruism Organizations
Communication and marketing for effective altruism represents a huge opportunity – one that can create massive growth, awareness, and impact in the world. But that said, Comms & Marketing for EA is unique.
Organizations trying to do good in the world have what feels like a million things on their plate, and marketing can often fall down the list.
Simply put, this represents a huge opportunity for EA organizations.
Just think of what some of the core focus areas of many EA orgs might be and how marketing & communication might help:
- Growing awareness of your cause area
- Building a community
- Trying to enact change, whether in policy or in public perception
- Inspiring people to take action
- Fundraising in order to do more good in the world
- Launching new projects, courses, campaigns, or goals
Each of these can be massively elevated with a strategic communication & marketing strategy. It can help organizations grow, increase awareness, increase funds, and get people to not only change their opinions but also to act.
Think of that power – the power to change people’s opinions and actions in the world. The right marketing strategy can do that.
So, how do we do it?
We use a communication & marketing strategy for EA that is proven, and gets you results.
1. Customer – First, we dive into the target audience, understanding exactly who they are, how they find you, and the journey they go on before they’re ready to take action.
2. Analyze – Second, we do a health check. What activities have you been doing, how well have they performed, and what gaps exist? We have a robust menu with benchmarks to compare against across Paid-Earned-Shared-Owned (P-E-S-O) channels.
3. Strategize – Now that we know the target audience and have analyzed performance & gaps, it’s time to create the strategy, objectives, and tactics. We do this by going through what you’re trying to accomplish overall, how marketing can help make that happen, and which tactics can get you there. It’s not about picking email newsletters, podcasts, or social campaigns – it’s about figuring out the why behind what you do, and then matching that against the full menu of tactics.
4. Measure – Marketing without measurement doesn’t really count for much in today’s landscape! Especially in EA organizations, you need to be able to prove the impact of your efforts. We have analytics experts who can dive into return on investment and top measures of success. From there, we implement a suggested experimentation calendar, to ensure results are consistently on the rise.
Don’t Take Our Word for It…
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“Danielle possess a deep understanding of integrated marketing across multiple platforms, a proven ability to lead and elevate teams to success and consistently delivered above expectations.
Mark Harris
Director, Mosaic Marketing, Cineplex
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Danielle is able to think big and then dive deep, equally comfortable with planning and execution. She builds relationships with colleagues, stakeholders and clients and gets things done.
Nakisha Reyes-Grange
Director, Microsoft
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There is no detail too small, and no challenge too big for Danielle. She asks the questions everyone else should ask and makes sure that all the bases and angles are covered when big decisions must be made and action must be taken.
Soroush Rahimian
Program Manager, Vega
Curious How to Put an EA Marketing & Comms Strategy to Work?
Because we believe in the power of effective altruism and how powerful marketing can be to helping EA organizations achieve their goals, we’re offering free one hour communication & marketing strategy sessions for EA organizations.
It’s a 100% free, no strings attached way to give back, and help EA organizations make more of an impact in the world.
Interested? Simply fill out the form below, send us an email to [email protected], or book via our Calendly link.
Let’s grow, fellow EAers.
